The Definitive Guide to Mapping out Your Ideal Buyer’s Journey
Before going into the details of finding a ‘Definitive Guide to mapping out your ideal Buyer’s Journey’, let us first understand what is this map that we’re referring to.
A Customer’s buying journey map is basically a story that tells us everything right from the initial contact, to engaging with the seller, to forging a long lasting relationship. It could either focus on a particular part of the buying journey or give an entire overview of the journey. Keeping all technicalities aside, it would be safe to say that the goal of all customer journey maps is the same – To teach the buyers more about their customers.
When we talk about a guide to mapping their journey or discuss the ‘How to’ part of the process, let’s first identify what we’re trying to do here. This buyer’s journey that we speak of is the “guidebook” of your website that leads customers through their journey right up until the point of purchase. The journey map or guidebook needs to be such that your website should guide customers on what content to consume first, where to go, what to see and ultimately, what to buy. Simply put, the website must be “user friendly.”
While mapping out your customers journey, it’s best to break it down into 3 key phases –
B – Budget of the consumer
A – Authority. Who is really the one in charge and ultimately going to buy the product
N – Need for the product. What kind is it, how urgent is it?
T – Timeline. When do they need it and by when can you deliver?
Now the last step that you need to do is determine the Cost of Inaction. What this means is that you need to figure out what’s worse for the customer – Buying that particular product at slightly unfavourable terms…or not buying the product at all. If the cost of inaction is greater than the cost of buying, then it’s an ideal situation for the seller who can then negotiate with the buyer and ultimately seal a deal.
If you follow this simple framework, and keep a level headed approach to mapping your buyers journey then you realise that it positively affects the sales volume of your product and impacts it positively. Remember to break down the journey and analyse each part!
See, things really aren’t that difficult once you know how to navigate your way through the problems. Handing over a job to experts of course helps you take your dream to the next level. Don’t think that an idea you have is too far-fetched. If you want to get that website rolling, you absolutely must! We’re here to help you out in every step to make sure WE build YOUR dream together.