Healthy Smiles of Orlando - Flynaut
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Healthy Smiles of Orlando




Because of the nature of Healthy Smiles of Orlando’s business model, it is imperative that the brand be trustworthy and knowledgeable both in-person and online. Their original website lacked their true authenticity and expertise due to an extremely outdated format and images that would fail to load. In order to gain the confidence of new patients, Healthy Smiles of Orlando realized that they needed to step into the twenty-first century online.



In order to communicate the company’s true brand image, Flynaut balanced imagery and text throughout the new website. Since a picture communicates a thousand words, they incorporated lots of smiling faces on the landing page, even organizing the service tiles to include images of bright, white smiles of a variety of “patients”. Flynaut was sure to include a “Meet Dr. Ahmed” section on the website, as this was key to establishing a virtual connection with potential new clients. And, after reviewing new patient information and testimonials, clients can schedule their appointments online with ease.



The website’s relaunch was a great success; the practice experienced a large number of new traffic through their site, which resulted in new patients! By coupling all of the information necessary to making an informed decision about the company with easy online scheduling, site users appreciated the ease of communication without needing to pick up the phone and make a call. In a day and age where telecommunication is the last resort, this online scheduling feature has caused many new clients to choose Healthy Smiles of Orlando over other local competition. The personalized touch of “Meet Dr. Ahmed” also allowed patients to feel comfortable about their upcoming experience with the brand as a whole, and strengthened previous patient/doctor relationships, all due to the ever-important internet impression!

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