Diakont - Flynaut
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Diakont was one of the leading energy and motion control manufacturers, but their website was not a true reflection of this. The layout was cluttered and confusing, their signature yellow background sometimes obscuring important information. And although they had a well-stocked blog attached to their website, they were still behind the times in responsive design and layout modernization. And because their “Request Information” tab was not easily discoverable, customers often left their site without reaching out.



Flynaut proposed a new web design that would clearly lay out their three business specialties so that new visitors would easily be directed to the information they were seeking. They condensed the tab options at the top of the page and clearly established a “Contact Us” option, updated the website’s layout in a simple yet modern form, and removed excess text that diverted attention from the main items on the site.



Diakont received a high number of new users and information requests during the first few months of their website’s relaunch. Because fresh websites automatically rank better than older, outdated sites, Diakont moved up in search rankings and outperformed multiple competitors with just this update. And because Flynaut was able to make the website responsive, there was no need to make a separate mobile site because users were able to easily view the new layout on multiple devices. Overall, the update increased web traffic, updated their brand image, and improved user trust of their product due to their renovated electronic footprint.

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